I've always been a fan of making things simple and optimising processes. Health, longevity and immediate quality of life are the values that underlie my approach to your success.


I’m supportive, motivational, and I care.  I genuinely care. I love seeing people feel great and reach their potential. This is what lead me to be a coach.

I understand what you’re going through and where you want to get to because I’ve been there myself. From a miserable diet and over-weight, to lean, healthy and happy.

I disagree with fad diets that severely restrict carbs or fats.  Cutting anything out is unsustainable for long-term success. Instead, I work with you to build a diet that fuels you to perform at your best, with nutrition that your body thanks you for.

I know from my own experience of building my ideal body without a gym, that different approaches work for different people. I built my body on a beach in Brazil just with bodyweight. From the boardroom to the beach to the bedroom doorway…I tailor an approach to fit your own individual preferences.

My coaching style is professional and focused, yet informal. I want you to feel relaxed and leave every session feeling confident, inspired, and ready for action.

I take my clients success seriously and will support you to succeed.

My Story

I dreamt of having a great body for as long as I can remember. Before I was old enough to go to the gym, I would sneak upstairs every evening to do press-ups and sit-ups. I built my dream body by 18, and then proceeded to lose it because the approach I had taken was was unsustainable. Motivation wasn’t the problem, sustainability was. 

This process repeated itself for the next 6 years and I remember asking to myself once, “is it always going to be like this… if I want to have a good body then I’ll have to feel hungry and under energised?”

I’ve always been a rigorous self-experimenter and I tried every approach under the sun, from low-carb to low-fat, to the 5:2 diet to keto. Most of them got me results in the short term but none of them were sustainable.

By complete chance a few years later, I decided to test eating a plant-based diet after seeing footage of the meat industry. Before doing anything though, I wanted to look into the health aspects of it to ensure that I would be getting the appropriate nutrition. What I discovered startled me. Heaps of studies and articles about the health benefits of a plant-based diet, such as how it could prevent or reverse chronic diseases such as heart-disease, dementia, cancers and type 2 diabetes. I also saw that due to it’s high-fibre nature (it fills you up easily), it made it easy to lose fat.

I decided that I would lean in and give it a go and what resulted was a near instantaneous improvement in my health, energy, and feeling of well-being. The energy went up, the fat came off, the results became easy. 

I went on to dissect every aspect of what makes a successful regimen – training, sleep, and (the usually overlooked) mindset and lifestyle. I realised that achieving a great body and health for life isn’t a destination, but a lifestyle. It’s about creating behaviours and habits that make the here and now enjoyable, and something that you can stick to long term.

I’m able to maintain a great body these days with ease, because I’ve worked out what gets results, whilst at the same time leaves me feeling great.  The ‘leaves me feeling great’ bit is the important part here. In the past I would cut calories to lose fat, but it was always a miserable process. I was left feeling hungry, and once I’d achieved the goal, I’d crash and end up binge eating.   These days, fat-loss is a breeze.

I’ve built my ideal body, lost my ideal body, struggled with consistency, tried the low carb/low fat diets that left me feeling hungry, and I’ve felt overwhelmed with all the miss-information out there. Through years of trial and error, I’ve ended up in a place where I’m in charge and I feel great, both on the inside and out.  By bringing this experience to the table, I’m able to help clients fast-track their progress and succeed from day one.


“I lost 5 kg in less than 3 weeks after working with my Michael and eating plant-based. It’s an incredible feeling when you need a new hole in your belt and fit in old clothes.”

Serkan Fidanci

Digital Marketing Strategist